" As far back as I can remember I've always liked all the different flavours,over the years I started taking fishing a bit more seriously and one thing I always gravitated to was bait and hookbaits one thing lead to another and I started researching all the powders and liquids that go into them and the meaning of them and the benefits they have, fast forward to we're I am now and over the years I collected knowledge in abundance and formulating the hookbaits you see today and it give me a buzz just knowing people are catching some amazing fish on my baits"